NewsFESTIVE R.I.D.E. BEGINS SHARE ON: Tim Rout, staff Wednesday, Nov. 25th, 2015The festive RIDE campaign is being launched in the Northeast. The OPP says it will be increasing its visibility over the holidays with additional R.I.D.E. stops. The OPP says the checkpoints are an effective measure to stop impaired driving, which is still the leading cause of criminal death in Canada.